Double Degree

Bachelor Honours Degree IN Advertising and Marketing + MBA in International Marketing

Please tick and fill in: Overview; Campus Life; Candidate Profile; Objectives; Career Opportunities; Course Contents; Awarding Bodies; Scholarships; Tuition Fees

Cesine informs

Necesitas mas informacion Contacta con Cesine

Persuasive Communication	1st Q
Language in Advertising and Firms	1st Q
History of Advertising	1st Q
Information Systems in the Enterprise	1st Q
Communication Skills	1st Q
Business English I	1st Q
Fundamental Aspects of Management	2nd Q
Information Documentation	2nd Q
Structure of the Advertising Sector	2nd Q
Information Documentation	2nd Q
Introduction to Public Relations	2nd Q
Business English II	2nd Q
MBA International Marketing Modules
Introduction to international business environment	2nd Q

Audiovisual Media Technology	1st Q
Written Media Technology	1st Q
Business English III	1st Q
Fundamental Aspects of Marketing	1st Q
Statistical Analysis and research Methods	1st Q
Advertising Design I	1st Q
Event Management and Protocol	2nd Q
Advertising Design II	2nd Q
Business English IV	2nd Q
Social Networks and New Trends	2nd Q
Advertising Media Planning	2nd Q
Consumer Behaviour	2nd Q
MBA International Marketing Modules
Marketing management in Small and Medium Sized Firms:	1st Q
Family Business SMSFs and International Marketing
Internationalization of Management:	ANUAL
Global Society Communication and international negotiation Industrial Establishments (Joint-Ventures)

Commercial Management	1st Q
Corporate Identity and Corporate Image	1st Q
Ethics and Communication Ethics	1st Q
Advertising Creativity I	1st Q
Research Markets	1st Q
Publicity Law	1st Q
Management of Marketing Channels	2nd Q
Direct and Promotional Marketing	2nd Q
Customer Services Division	2nd Q
Creative Advertising II	2nd Q
Corporate Identity and Corporate Image II	2nd Q
MBA International Marketing Modules
Management Skills in Marketing:	1st Q
International CRM Relationship marketing Viral Marketing
Economics and International Finance:	ANNUAL
Accounting and financial analysis for Marketing International financial markets Emerging markets and commercial development

Commerce	1st Q
Institutional and Business Communication	1st Q
Marketing Decision Making	1st Q
Management skills	1st Q
International Marketing Strategies	2nd Q
Applied Psychology	2nd Q
Project Marketing	2nd Q
Internships (Mandatory)	ANNUAL
Strategic Management and Business Policy	ANNUAL
Dissertation	ANNUAL
MBA International Marketing Modules
International Marketing Management:	1st Q
Product and brand management International pricing strategy Marketing, Commerce and Transport International communication strategy and management
Management skills in the globalization era:	ANNUAL
International Strategic Management International Negotiation Development of leadership talent Social-cultural Management Ethics in Globalization

Bachelor programs Respond to real demands of the business world: Business Administration
In-class Online; Advertising and Marketing
In-class Online; Industrial Design and Multimedia Engineering
In-class Online; Information Technology Engineering
In-class Online; Certificate in International Business Management
In-class

Double Degrees In only 4 years you will obtain a Bachelor Degree validated in Europe and a specialized MBA: Business Administration + MBA in International Management
In-class Online; Advertising and Marketing + MBA International Marketing
In-class Online; Industrial Design and Multimedia Engineering + MBA in Innovation and Technology Management
In-class Online; Information Technology Engineering + MBA in IT Security and Technology Management
In-class Online

POSTGRADUATE We train qualified personnel in diverse areas of the business world: EXECUTIVE MBA
In-class; MBA in International Management
Online; MBA International Marketing
Online; MBA in Innovation and Technology Management
Online; MBA in IT Security and Technology Management
Online; Master in Golf Business Management
In-class; Intensive programme in strategy & business management (Master level)
In-class